Do you know how many visitors your website is receiving on a daily, weekly, or monthly basis? If you do, do you know how many of those visitors are actively engaging with your website? If your answer to both of these questions is no, then your marketing dollars are going to waste and you are losing out on potential sales.

The Importance of Tracking and Reporting Analytics

A great advantage online marketing has over traditional offline marketing, such as mailers and print ads, is the tracking ability it affords. The ability to track your marketing dollars is imperative to determining your ROI. The comprehensive analytics system used by Interactive Web Solutions can track and provide detailed reports on every single action a visitor makes when they visit your website.

Furthermore, you will be able to see what brought them there in the first place. Did they land there organically or from a particular ad? Armed with this powerful information, your website and ad copy can be optimized to their fullest potential, allowing you to receive the best return possible for your marketing dollars.

Launching a website or beginning a marketing campaign without having sufficient tracking and reporting analytics in place can lead to the waste of countless dollars, time, and energy. Knowing how visitors land on your website, how much time they spend on the site, and what they do once they get there is imperative to your businesses success in the digital business landscape of today.

What Interactive Web Solutions Can Do for You

The success of every online marketing campaign can be attributed to the tracking and reporting system that is in place. Whether you need help setting up such a system or currently have one and don’t know how to use it to its full potential, Interactive Web Solutions is the answer you’ve been looking for.

From call tracking to conversion tracking, Interactive Web Solutions has the analytics system to provide you with the data you need to get the most bang for your marketing dollars. They can track total visitors, where the visitors came from, web form opt-in rates, where phone leads came from, conversion rates, and much more.

You can even use the system to assign a dollar value to each customer transaction, allowing you to determine the cost of acquiring each customer and the revenue each customer generates. This allows the SEO experts and marketing professionals at Interactive Web Solutions to focus your advertising dollars on the most profitable ads, ad platforms, SEO techniques and every other aspect of you marketing campaigns.

Call Tracking

Many companies offer basic Google Analytics or Prosper 202 tracking information, but they neglect the power of call tracking. The Internet may be increasingly important in lead generation, but if your business provides local services or sells high-ticket items, than the majority of visitors still prefer to make phone contact before scheduling an appointment or committing to a sale. Without a powerful call tracking system in place, you cannot tie your marketing efforts to results.

This added area of reporting allows Interactive Web Solutions to optimize your campaigns based on ad copy, keywords, the time of display, and much more. All of this data is combined to provide you with detailed reporting that shows who is calling your business and when. On top of that, their call tracking system also provides caller demographics and the response time to each call.

Most companies have multiple ads running at once, and they have no clue which ads are producing results. Interactive Web Solutions allows you to know how many leads and how much revenue was generated from each source, giving you the opportunity to cut out the unnecessary spending and focus your advertising dollars on what is providing the best results.

Conversion Tracking

Speaking of results, the analytics system used by Interactive Web Solutions measures every aspect of your campaign performance, which is essential in knowing where and how the sales are generated. Conversion tracking allows you to track every aspect of the customer interaction, from where they came from all the way to the final sale.