Capturing leads is a vital component of marketing your business online. In fact, I would go as far as to say that it is the life-blood of your business because without a constant stream of new leads coming in, your business can become stagnant, and growth can be drastically slowed. This is because your sales funnel is not growing, and without growth, it is impossible to get any sales. They say that for every person on your lead list, you can estimate $$ per month of income is generated. Therefore, your marketing strategy for generating leads is one of the most important aspects of your business.
We have the crucial bits of information that will help you capture leads and keep your business thriving.
Capture forms can be like barriers which deter visitors from further investigating your product or service. For this reason, business owners are encouraged to keep it easy for your visitor to get through. If your capture form is boring (too long/too many fields) or too difficult for the visitor to follow, then your lead may simply click away and be gone. However, there are simple steps you can take to eliminate this as barrier all together.
The first thing a visitor to your site will see is the title. You want something that not only will garner attention, but also does not seem too desperate. Flashy or hard to believe titles are too common, and can help create a aura of mistrust. Keep it simple and stick to the truth. If you provide a quality product of need, your title strategy is key.
It is very important to keep your page short and sweet. I cannot tell you how many times I’ve visited pages that are thousands of words long. Visitors do not have time to go through it. You risk overwhelming your visitors with information. Summarizing your product with just a few bullet points should provide a nuts & bolts account of what you do. While you want visitors to come and stay on your site, you do not want them spending too much time on any one aspect. Once they opt-in, that’s when you can give them more specific information.
Number of Fields
I cannot stress enough the importance of keeping the number of fields to a minimum. If it takes a visitor more time to fill out the fields on your page than it did to read your page, then you probably want to eliminate some. Basically, all you need at from a potential client is an email address. Once you have an email address, you have your lead. Keeping your capture form simple will increase your chances of growing your number of leads, and ultimately growing your sales.
Call to Action
another vital bullet point is a simple, yet compelling Call to Action. “Join Now!” or “Free Estimate!” are simple and eye catching at the same time. A call to action like this is motivating and encourages visitor to provide their information.
As elementary as capture forms may sometimes seem, they are an essential part of growing business through online marketing. Done right, a capture form is a powerful tool that will generate leads quickly and allow you to keep growing your business with endless possibilities.